Learn Digital Marketing: Guide on How & Where to Learn for Free

How to Learn Digital Marketing?

The first question that comes to mind when you think about building a career in Digital marketing.

There are so many free and paid courses available to learn Digital Marketing that you might get confused about which to do first or what to learn first.

Before you start, you can learn the basics using this guide:

Digital Marketing: A Simple Guide

What is SEO

I have compiled this list of all the free digital marketing courses available from top sources for you.

I have listed these courses step by step to start from fundamentals and keep moving to advanced levels.

Before you start these courses, you can also learn how to create a website and social media accounts to get hands on experience or you can also try applying for an internship.

Let’s start:

Fundamentals of Digital Marketing

Search Engine Optimization

Content Marketing

Social Media Marketing

Paid Advertising


Learn Fundamentals of Digital Marketing

I am assuming that you read what digital marketing is.

Now, you understand that majority of times, whenever someone mentions digital marketing, it means online marketing.

Digital Unlocked - Google
Digital Unlocked By Google

Anything in Digital Marketing needs a web presence, and this course starts with this Beginner step.

So, enroll today to start your Digital Marketing earning journey.

Google Digital Unlocked

Learn Search Engine Optimization

The second step after fundamentals is to learn what is SEO (Search Engine Optimization).

Beginners Guide to SEO - MOZ
Beginner’s Guide to SEO by MOZ

SEO is a process of optimizing websites for better visibility to rank higher in Search Engines.

You can select from the courses below to learn SEO.

Learn Content Marketing

After Learning SEO, you got the idea of how content plays an important role.

Content Marketing Course - HubSpot
Content Marketing Course by HubSpot

Writing is a skill, but what if the copy which is so good written doesn’t get any exposure or no one knows it?

Content needs a distribution strategy to connect and engage with users. You can learn more about content writing with this fantastic course by HubSpot.

HubSpot Academy – Content Marketing Course

Learn Social Media Marketing

After learning from the courses above, you are familiar with the world of digital marketing and how different methods help any brand reach a wider audience.

Social Media QuickStarter - ConstantContact
Social Media QuickStarter by ConstantContact

When it comes to the audience, the first thing which comes to mind is Social Media.

Social Media is not just about posting photos and videos, but it has become a reliable platform to connect with the audience at a more personal level.

Social Media Marketing (SMM) is becoming more and more prominent in any part of Online Marketing campaigns.

Here are some excellent courses to get your hands on to learn Social Media Marketing.

Social Media Platforms have their own Guides to introduce you to their platforms and paid advertising.

Learn Paid Advertising

Generally, anyone suggests learning paid marketing & advertising once you finish fundamentals.

PPC University - WordStream
PPC University by WordStream

But I would suggest learning once you are confident about all the basics of Online Marketing Methods so you can use Paid Advertising Methods more efficiently.

Paid Advertising works with both Search Engines and Social Media. Some must-do certifications if you are serious about growing your brand or getting a job as an advertising expert.

Learn Analytics

You learned, practiced, and started implementing everything from fundamentals to paid advertising in Digital Marketing, but how will you know if you are doing it right?

Analytics Academy - Google
Analytics Academy by Google

There comes in Analytics. The final step to measure anything you do in Digital Marketing.

Analytics plays a significant role in any paid or organic campaigns as it shows you which, were and what of improvement areas.

Go and master yourself in Analytics with the courses below.

If you are worried about how you may learn these courses, if you don’t have anything to practice it on, do this.

Google Analytics Academy

If you want to experience or try hands-on of what you are learning from these courses, you can apply for an internship, or you can do this:

  1. Develop a Website
  2. Create Accounts on Social Media Platforms
  3. Connect Website with Analytics
  4. Sign up for Google Ads and Bing Ads
  5. Sign up for Social Media Advertising Platforms

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